Description
”We’ve never before tested a TV this size that’s this good.” ’What Hi-Fi?’ – 5 Star review.
The perfect OLED TV for smaller rooms
OLED TV is widely regarded as the ‘gold standard’ in TV yet, until recently, has only been available in larger TV screen sizes. With this Sony 48 inch TV, you get a smaller version of the award-winning BRAVIA OLED technology. This means you get all the OLED benefits, just in a TV that fits your room.
4K OLED panel for the finest picture around
Backlighting technology is a thing of the past with OLED. Instead of using various arrays of LEDs to light an LCD display, OLED uses over eight million self-illuminating pixels for sensational image quality. With self-illuminating pixels, you get outstanding contrast. Blacks are far deeper than LED displays and corresponding whites much brighter. For the ultimate in realism, OLED is where it’s at.
Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy.
XR Triluminos Pro and OLED Contrast Pro for ultimate colour
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR OLED Motion and 4K XR Smoothing
Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-48A90KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
Acoustic Surface Audio+ for perfect sound to picture sync
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With a centre subwoofer fitted, Acoustic Surface Audio+ gives a bottom-end boost, too.
XR Surround with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
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