Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

All information in contact forms submitted thru a secure data transfer via our site, are stored for a total of two years. This data is encrypted and log-in protected. Should you wish to remove your information from the site and server – please contact eic direct at


EIC DIRECT  saves cookies while browsing this includes saving your name, email address and website – in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment or return to your cart. These cookies can be deleted from your browser settings and temp files.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist until you as a user delete this information from your browsers settings and temp files.

Embedded content from other websites

Products and images on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Eic direct may collect cookies and temporary files for faster retrieval speed of past orders, shopping products, and experiences. Should you want to opt out of the Eic direct Analytics – please contact us at 01376 345555.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email. All request are processed by Eic direct (T/a) EIC Direct Ltd,

How long we retain your data

If you shop, add items to a cart, or submit a query – its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that are registered on our website thru an employer – we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. Any user enrolled by their employee can choose to be removed entirely from the site -along with all information held by Eic direct .

What rights you have over your data

If you have an account on this site, or have left comments, placed and order, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. There may also be 2-step verification required including but not limited to re-CAPTCHA robot verification.

Your contact information

Your contact information can be edited, deleted, or updated at any time from your account dashboard. There is no requirement to keep contact details on your account – including name, phone or address. Contact information can be entered upon checkout for one time use- without storage to the account.

Additional information

Any questions regarding GDPR can be answered directly by calling our Customer Service line at 01376 345555 (M-F) 9am-5pm.

How we protect your data

What data breach procedures we have in place

All data held by Eic direct is protected on an encrypted server holding to the current GDPR standards set forth by government legislation. 2-step verification is required to log-in and access your account. All payments processed through the site are completed by WorldPay – on a secure site.

For more information on Worldpay please visit

What third parties we receive data from

We do not accept any data from third parties.

What automated decision making and/or profiling we do with user data

All data collected is to assist with the shopping experience, recommend products, and expedite the check out process. – a user can opt out at any time of data collection and automated decision making.

Industry regulatory disclosure requirements

Eic direct is owned and operated EIC Direct Ltd. All questions and enquiries can be made to EIC Direct Ltd at 01376 345555 or