Effective Date: June 2025
At EIC Direct (t/as The Electric Incentive Company Ltd), we are committed to protecting your privacy and handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
- Who We Are
EIC Direct
Unit 12 Sixth Ave Business Park, Halstead, Essex, CO9 2GU
Email: sales@eicdirect.co.uk
Tel: +44 (0) 1376 345 555
Website: www.eicdirect.co.uk
- What Data We Collect
We collect and process the following information when you use our Website or services:
- Name, company name, and contact details (email, phone, address)
- Product preferences and order history
- Information submitted via contact or quote forms
- Delivery and billing information
We do not collect payment details online; all payments are processed by invoice or BACS after order confirmation.
- How We Use Your Data
Your data is used for:
- Responding to quote or contact requests
- Fulfilling and delivering orders
- Managing warranty and aftercare services
- Internal record-keeping and service improvement
- Compliance with legal obligations
- Legal Basis for Processing
We process personal data under the following lawful bases:
- Contractual necessity: To fulfill orders or respond to quote requests
- Legitimate interest: To improve services and ensure efficient operation
- Consent: When you opt in to receive marketing or updates
- Sharing Your Data
We only share personal data with:
- Suppliers and delivery partners to fulfil your order
- Warranty service providers or manufacturers (e.g., Dyson, Ninja) where required
- Regulatory authorities if legally required
We never sell your data to third parties.
- Data Retention
We retain personal data for up to 2 years unless:
- You request deletion sooner
- Continued retention is legally required
- Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Lodge a complaint with the ICO (Information Commissioner’s Office)
- Cookies and Analytics
Our Website uses third-party analytics tools to understand visitor behaviour. We do not currently use a cookie consent mechanism. You can control cookies via your browser settings.
- Security
We take data protection seriously and implement technical and organisational safeguards to prevent unauthorised access, alteration, or disclosure.
- Updates
We may update this Privacy Policy. Please check our Website for the latest version.