Sony BRAVIA 5 K98XR55PB 98 inch Mini LED 4K Ultra

Description

There’s big-screen TV and then there’s the Sony BRAVIA 5 K98XR55BP. With its truly cinematic screen, backed by extensive picture tech, TV simply doesn’t get more engulfing than this.

Welcome to the cinema, at home
Featuring a screen that’s the equal of many projector systems, the Sony BRAVIA 5 98” is a cinematic masterpiece. Making the most of its vast scale, Sony’s rich heritage in studio monitor design, brings further unique benefits to the picture quality. Mini LED technology, powered by Sony’s AI-enhanced XR Backlight Master Drive produces supremely rich and lifelike images. Audio is crisp and works seamlessly with Sony’s BRAVIA soundbar and speaker range. Factor in the fully equipped Google TV and game-changing play features and you’ve a TV that wants for nothing.

Mini LED with XR Backlight Master Drive for bright and beautiful images
Using its extensive professional studio knowledge, the Sony BRAVIA 5 K98XR55BP delivers images exactly as the creators intended. Featuring a bank of Mini LEDs, driven by Sony’s XR Backlight Master Drive, the full screen array is intensively controlled by AI-enhanced processing. This lets you enjoy incredible contrast, brightness and detail and makes the picture more lifelike and closer to the film makers’ intentions than ever.

Vivid yet lifelike colour
As well as being bright and detailed, this Sony BRAVIA 5 benefits from incredible, real-world colour. Sony’s expansive XR Triluminos Pro colour palette faithfully reproduces the slightest differences in shade, saturation and hue, making the colour as natural as possible.

Super-smooth motion, from everything you watch
Ideal for older movies and TV dramas, Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur, bringing the content as close to 4K clarity as possible. For blur-free viewing, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. Using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion, it’s ideal for action movies and fast-moving sports events.

Picture settings collaboration with the top studios
For the optimal picture, from a wide variety of studios, the BRAVIA 5 features a range of dedicated picture modes. IMAX Enhanced and Dolby Vision compatibility help deliver the famous cinematic vision that both names are associated with. Calibrated modes for Sony PICTURES CORE, Netflix and Prime Video take picture optimisation to the top brands in video streaming. Being Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing speakers at the base of the TV, push the sound into the room, making you feel more immersed by the onscreen action.

Audio enhancements to suit your viewing
Ideal for countering muffled dialogue, Sony’s Voice Zoom 3 uses AI machine learning to make speech and commentary as clear as possible. Featuring 3D Surround Upscaling, this Sony TV takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with compatible Sony soundbars, wearable speaker or selected headphones and enjoy Dolby Atmos / DTS:X and simulated surround sound via 360 Spatial Sound Mapping.