Latest news

In today’s world, the trend of gifting has taken a practical turn! Many people are now turning to gifting platforms to share essential items rather than the usual electronics or luxury goods. From groceries and household supplies to personal care items, these thoughtful gifts are not only appreciated but genuinely needed. 

It’s heartwarming to see how a package of necessities can bring a smile to someone’s face, knowing that it lightens their load and meets their immediate needs. This shift towards practical gifting highlights our evolving priorities and the importance of supporting each other in meaningful ways. The beauty of this new gifting trend lies in its simplicity and impact. See below the vast range of brands EIC now offers in its gifting catalogue.

 Essentials like grills, toasters, toothbrushes, Vacuums and other similar products might not have the initial ‘wow’ factor of the latest gadget, but they bring a deep sense of joy, relief, security, and enjoyment to the recipients. These gifts show that the giver truly understands and cares about the recipient’s daily life and well-being. By choosing to give items that are immediately useful, we’re fostering a community spirit where practicality and kindness go hand in hand. It’s a thoughtful way to make life a little easier and a lot brighter for those we care about.